A-Trax Limited increase their crawler track production capacity.
A-Trax, a subsidiary of ATG, supply undercarriage crawler track systems for a wide range of machines including screeners, crushers, trommels, excavators and stackers for the mining, material processing, waste recycling and construction industries.
Launched 10 years ago ATG were one of the first members of the CEA that was not a UK manufacturer being accepted solely on the basis of their innovative and totally unique business model.
Today the company are hugely successful, working with manufacturers of commodities in China, India and South East Asia and supply a range of components, assemblies and sub-assemblies to OEMs in a variety of industries.
Recently ATG have made further investment in a new site at Castle Donnington in Leicestershire specifically focussing on increasing their crawler track systems production for their subsidiary A-Trax. The HUB team went along to chat to ATG and learn of their future plans with this ongoing development.
Shaun Edwards – Group Managing Director, took up the story, “This new expansion will give us the ability to increase undercarriage track system production not only for the UK but also in European and other International markets. We have already made further investment in a third site in Nottingham for our technical, quality and service support teams. This will ensure increase efficiencies globally throughout the ATG group.”
Accelerated sales growth through increased output:
Matt Cheetham – Sales Director, commented, “Certainly, as far as undercarriage crawler track systems are concerned the new site at Castle Donnington will provide A-Trax the ability to significantly increase production to build and subsequently grow the business.
“We can now offer a greater range and volume of undercarriage systems whatever the requirement and with our new resource we have more flexibility to produce standard sizes or to create tailor-made solutions. In addition, we have a proven ‘track’ record in the industries that we are targeting as ATG’s success over the last 10 years has clearly shown. We’ll also be holding a wide selection of spares including track shoes, track chains, idler assemblies, track link repair kits, rubber track pads, gearboxes and motors.”
Building a brand as well as a business:
Gary King – Marketing Director, commented, “Through our strategic marketing strategy, we’ll be reminding our target market that A-Trax’s core principles of quality and reliability coupled with outstanding customer service are at the heart of everything we do. In short, you’ll be able to rely on A-Trax to keep you moving!”