Triangle Tyre strengthens European OTR presence at Le Dig Tour Lyon 2026

Triangle Tyre will continue to build its presence in the European Off-the-Road (OTR) market with its participation at Le Dig Tour Lyon 2026, taking place on 24–25 September in Saint-Bonnet-de-Mure, near Lyon, France.

The company will exhibit alongside Heuver Tyres, its OTR distribution partner for France, presenting a selection of radial tire solutions for construction, earthmoving and quarrying applications.

Le Dig Tour is one of France’s leading live demonstration events for the construction equipment industry, bringing together manufacturers, distributors, contractors and other industry professionals in a setting where machinery and technologies can be seen working in real conditions.

France represents one of Triangle's key markets in Europe for construction and earthmoving applications.

At the event, visitors will be able to see several of the company’s latest solutions for wheel loaders, articulated dump trucks and other heavy-duty equipment, designed for durability, productivity and efficiency in demanding operating environments.

Le Dig Tour also forms part of Triangle’s wider European event program, which includes major industry exhibitions such as Bauma, Hillhead and Steinexpo. These events give the company the opportunity to meet customers directly, follow developments in the market and work closely with its distribution partners across Europe.

Over the past few years, Triangle has expanded its OTR range considerably, moving beyond its traditional construction and quarrying applications into more demanding surface and underground mining segments. Its current radial portfolio covers wheel loaders, articulated and rigid dump trucks, graders, underground equipment and giant OTR applications, with rim sizes up to 63 inches.

This broader product range has gone hand in hand with further development of Triangle’s European distribution and technical support network, combining the company’s global product capabilities with local market experience.

Luca Mai, OTR Director Europe at Triangle Tyre, commented:

“France is a market where we still see a lot of potential, and events like Le Dig Tour are valuable because they put us directly in contact with the people who use these products every day.

For me, it is not just about displaying tires. It is a chance to talk to customers, hear what is working well, understand the difficulties they are facing and take that feedback back into the business.

Together with Heuver, we have been building Triangle’s presence in France step by step. Our product range today is much broader than it was only a few years ago, and we want to keep growing by offering the right products, solid technical support and, most importantly, by staying close to our customers.”