TOMRA Sorting Recycling targets further growth in the UK and Nordics with latest appointment

Leading sensor-based sorting specialist, TOMRA Sorting Recycling, has appointed Terence Keyworth as Area Sales Manager, Recycling, UK and Nordics.  In his new role, Terence will be responsible for driving recycling sales activities in these key regions in line with the company’s global growth strategy.

Terence has been tasked with building and maintaining the existing customer relationships that TOMRA has worked hard to establish, as well as developing new sales opportunities for the company’s industry-leading automated sorting solutions across both the waste recycling and metals sectors. He is also responsible for promoting new products to the market and collaborating with TOMRA’s product management and test centre teams to ensure optimal flow of all new customer relationships. 

Based in Sheffield, Terence’s role will see him travel to customers the length and breadth of the UK and Ireland, as well as travelling to Denmark, Finland, Iceland, Norway and Sweden.

Terence brings a wealth of practical and operational industry experience to TOMRA Sorting. For the past five years he worked as After Sales Manager for Danieli & Spa, an Italian supplier of equipment and process plants to the metal industry, where he was responsible for spare parts and service for worldwide scrap shredder installations. For the eight years prior to that, he held various roles with Danieli & Spa, including as Engineering Manager responsible for turnkey projects and Area Sales Manager for Far East Asia and Europe, where he was responsible for the capital equipment sales of  scrap shredders with non-ferrous separation plants to the metals recycling sector.

Terence will report to Brian Gist, Head of TOMRA UK and Global Sales Director, Metals.  Brian comments: “We are delighted to welcome Terence to the TOMRA team. His knowledge and understanding of the metals recycling sector make him a huge asset to our existing team and we’re confident that he will help us to achieve our ambitious growth plans for TOMRA Sorting in the UK, Ireland and Nordics.”

Commenting on his new role, Terry said: “I’m very much looking forward to further strengthening TOMRA’s already impressive market share in these regions. I was drawn to TOMRA as it’s an internationally renowned company offering state-of-the-art optical sorting equipment, with a strong corporate commitment to optimising the recycling process and achieving resource sustainability in a circular economy.”

About TOMRA Sorting Recycling
TOMRA Sorting Recycling designs and manufactures sensor-based sorting technologies for the global recycling and waste management industry. Over 6,000 systems have been installed in more than 100 countries worldwide.

Responsible for developing the world’s first high capacity near infrared (NIR) sensor for waste sorting applications, TOMRA Sorting Recycling remains an industry pioneer with a dedication to extracting high purity fractions from waste streams that maximise both yield and profits.

TOMRA Sorting Recycling is part of TOMRA Sorting Solutions which also develops sensor-based systems for sorting, peeling and process analytics for the food, mining and other industries.

TOMRA Sorting is owned by Norwegian company TOMRA Systems ASA, which is listed on the Oslo Stock Exchange. Founded in 1972, TOMRA Systems ASA has a turnover of around €876m and employs ~4,000 globally.

For more information on TOMRA Sorting Recycling visit or follow us on LinkedIn, Twitter or Facebook.

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  • RECOVER MORE RESOURCES WITH SENSOR-BASED SORTING...About TOMRA Sorting RecyclingTOMRA Sorting Recycling designs and manufactures sensor-based sorting technologies for the global recycling and waste management industry. Over 6,000 sys...