Page 29 - Hub-4 Magazine Issue 76
P. 29

      PREVIEW
  Beyond Undercarriage: Berco to release details of its transformation at Bauma 2022
• Berco to convert into a global system solution provider
• Aftermarket at the forefront – spin off in a dedicated organisation
• Data Excellence – the new source of Berco’s value-based engineering solutions
Berco, a leading manufacturer and supplier of undercarriage parts, has chosen Bauma 2022 to reveal to the world the company-wide transformation which it is undergoing. The Italian company is setting its path to become a truly global service provider, reaching far beyond the delivery of components for the undercarriage, to satisfy a diversity of market segments.
Proximity to both Original Equipment and Aftermarket customers is at the heart of this new strategy, with data management gathered through Berco’s latest digital applications playing a key role. This, ultimately, will further strengthen its technical expertise when creating tailored solutions for each customer around the world.
Berco’s transformation is designed to satisfy the market demand to meet increasingly individual requirements. To this end, Berco has decided to increase its technical presence in the geographical areas closest to its customers. The US, firstly, will receive additional focus, with the company strengthening its level of support on the ground. This approach will soon be replicated in other important markets such as Asia, where Berco will not only offer support to its important Asian customers, but equally to its American and European ones, whose presence in the continent is growing.
“In collaboration with our customers, our goal is to develop the best solution for each of their specific requirements and applications in any environment, wherever in the world,” says Piero Bruno, CEO of Berco.
The key step forward involves the placing of the Aftermarket at the centre of the company's development. This has resulted in the creation of a spin-off, solely dedicated to the Aftermarket, with all its operations bundled. The focus of this business entity will be a customer-specific service based on a new supply chain concept. This dedicated team is headed by Diego Buffoni and located in Bologna, Italy.
The core impact of this transformation process, however, is the incorporation of 4.0 digitalisation standards. With over 100 years of expertise in both development and engineering, Berco is now benefitting even more due to its approach to data management. Data which are generated in the field by Berco’s latest patented ‘Smart Undercarriage’ system as well as by the revamped ‘Bopis Life’ application, are evaluated and processed through the company’s R&D department. The data archive will be the source for any future systems solutions for both Original Equipment and the Aftermarket.
Berco’s novelty solutions will be presented and on display at Bauma, at the thyssenkrupp Group booth A5.449.
 www.hub-4.com Sept/October 22 - Issue 76
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