Edbro Expansion Into Middle East Market Provides Support Network for Infrastructure Development
- 20 May 2012
- Company & Industry News
Edbro is underlining its position as the leading manufacturer of hydraulic truck tipping hoists and waste management equipment in the world with major expansion into the Middle East market. Activity includes establishing key service partners in Saudi Arabia, Qatar and Oman and a combined warehouse stock and service facility in Dubai that serves the whole Gulf region.
"Edbro is committed to providing an extensive network of offices and distributors that can provide standard or custom solutions for any application, anywhere in the world," said Edbro International Business Development Manager, Ian Hollis. "The Middle East is a key area of focus for us, because many Gulf States are building up their infrastructures' with new initiatives, such as industrial parks, that reduce their total reliance on oil. These initiatives require a major commitment in construction vehicles, the majority with hydraulic tipping hoists. In such a harsh environment operators need the best in tipping gear, hence our expansion into this key market area."
Building upon the successful appointment of its Saudi Arabian service partner, Retem Hydraulics, Edbro has recently announced further regional expansion with the appointment of Precision Machineries L.L.C. of Dubai, a company that will operate Edbro's' regional warehouse, holding stocks of essential tipping cylinders and wet kits for rapid distribution to Edbro's new network of regional service partners in Oman, Qatar and UAE.
PM Dubai has a wealth of experience in the servicing of hydraulic equipment and offers extensive parts stocks, facilities – including its own fleet of vans - and equipment to provide first class product support.
"The creation of a regional warehouse to support our regional service partners in the Gulf Region, is a major step in our strategic expansion plan for this area as a whole, and demonstrates our strong support and commitment for these important markets," said Ian Hollis.
Edbro's growth strategy for the Middle East region has also resulted in the establishment of a new service centre, at Doha in Qatar. The operator of the new centre, Juma Al Marzuqi, is well established in the Middle Eastern market and is well placed to deliver the high levels of service and maintenance support that Edbro is known for across its world-wide service centre network.