Manitou UK 40 Years Young!
- 27 May 2012
- Company & Industry News
Manitou UK is pleased to be reaching a significant milestone with the celebration of 40 years of trading in 2012.
The wholly owned subsidiary of the French group was the first export company formed by Manitou in 1972 under the name of Manitou Site Lift and helped to revolutionize materials handling in the UK and Ireland, embracing the intrinsic core values of the Manitou Group.
Leadership: First in construction with Rough Terrain Forklifts, then in the agricultural market sector, Manitou UK was over the next decades at the forefront of materials handling solutions, embracing the telescopic loader concept with an impressive range of telehandlers from compact models to high lift rotary models.
Manitou UK was the first Manitou subsidiary to introduce a dedicated finance division with the creation of Manitou Finance in 1999, subsequently millions of pounds of asset finance business has been written providing flexible solutions for Manitou customers.
Anticipation: Ivor Binns, Chief Executive Officer of Manitou UK Ltd : " Future growth is always our prime motivator to expand the business in the key market sectors. Our goal is to provide a fully comprehensive product range of top quality machinery which enables us to drive the company forward. Further opportunities will be created by the development of new Industrial equipment providing increased market potential to fuel our expansion strategy. The unique business platform of our existing dealer network will provide a springboard for realizing our future targets to be THE reference in all market sectors"" Ivor Binns continued.
Manitou UK keeps close to the marketplace with a full complement of highly skilled field sales and service team employed to maximize the potential of the different regions in the UK and Ireland. A strategy of collating market feedback ensures that Manitou can always react to the ever changing business landscape.
Customer Centricity: Today, the UK and Ireland is a mature market for rough terrain machinery and the Manitou brand is well respected with a dedicated and professional dealer network for all market sectors. A significant number of Manitou dealers maintain a long standing partnership which is pivotal to the continuing success of both Manitou and the dealer. Customer service is a key factor in the continuing success of Manitou. The Manitou dealer charter is an important discipline to maintain a first class customer service to the customer.
Customer service starts with the delivery of the machine to the end user with the recent initiative from Manitou UK to ensure a professional installation of the equipment is undertaken, highlighting the many health and safety features of the Manitou product.
Difference: The recent acquisition of the Gehl and Mustang brands by the Manitou Group has presented the UK subsidiary with further opportunities to grow their portfolio of machinery in the skid steer loader, articulated loader and tracked dumper sector.
"The sales vision is to maximize the synergy of the company brands with an integrated dynamic action plan to fulfill the real potential of each product group. In the challenging world of today we are well equipped to grow our business both organically in the core activities, with 'bolt on' after sales ancillary solutions whilst also providing new opportunities for niche markets such as waste management." Ivor continued.
Manitou UK are a specialist in materials handling and key personnel at the company have clocked up a total of in excess of 500+ years of practical experience in the machinery sector, providing the expertise and knowledge so essential as a major player in the market.
Accountability: Trading over 40 years in the UK & Ireland, Manitou UK has an impressive track record of professionalism and creating a commitment to meeting objectives and reacting to business opportunities. Many competitors have come and gone over the past 40 year period, but Manitou UK has always prospered and reacted to challenging market conditions and succeeded in the different market sectors by forging a close working relationship with the parent company.
As a major O.E.M. Manitou has always adhered to its responsibility to safety and has consistently designed machinery to the highest standards, incorporating all the latest available technology to meet industry legislation and norms.
The commitment to quality is maintained from the assembly plant to the customer site, ensuring Manitou Group products meet the most exacting criteria.
Manitou is a trusted partner with the integrity of a family-owned company.
Manitou UK track record of 46,000+ unit sales over 40 years is testimony to the accountability of the Manitou brand in the UK and Ireland and the dedicated back up and support provided by the dealer network in Manitou machinery clocking up millions of hours of work in construction, agriculture and industrial applications.
Henri Brisse, Manitou Group, Vice President Sales & Marketing, "In an ever changing business landscape, Manitou has a clearly defined focus on the future and the next 40 years. Building customer relationships is a key Manitou Group philosophy and meeting their expectations by developing machinery to exactly suit their needs and with bespoke ancillary solutions to maximize the full potential. Manitou UK have the wealth of experience of the UK & Irish market to pioneer future growth in a mature market and explore new opportunities in the Industrial and Powered Access sectors."
Manitou UK will celebrate its anniversary with its dealer network in September.