Doosan Strengthens Presence in EMEA Market

Doosan Bobcat and Doosan Infracore have announced their intention to transfer the Doosan Heavy business from Doosan Bobcat to Doosan Infracore. Both parties are pursuing this transfer process to allow each organization to fully concentrate on strengthening their core competencies. This transfer process is to be effective as of January 1st, 2018.

Doosan Bobcat EMEA has in the past integrated the sales/distribution businesses of its Compact and Heavy construction equipment under a single umbrella in an attempt to maximize synergy effects across both businesses. As a result, Doosan Bobcat EMEA has achieved a significant improvement within the EMEA region.

As both the Compact and Heavy construction equipment industries are growing quickly, Doosan Bobcat EMEA firmly believes that it can further expand its market presence and share in the EMEA region through this business transfer, fully focusing on its Compact equipment business in the region. Also, this decision will enable Doosan Infracore to enhance core competencies of the Heavy business by leveraging its functional expertise and taking full responsibility for the entire value chain from sales and product development to production under a single global leadership.

“The main purpose of this change is to further strengthen our focus on core businesses under a globally integrated management team, for both Doosan Infracore and Doosan Bobcat,” commented Alvaro Pacini, President, Doosan Bobcat EMEA. “The Doosan Bobcat EMEA team will continue to give dedicated focus and expertise on Bobcat products and support for dealers and customers. This organizational change clearly demonstrates our commitment to the long-term success of our company as well as our valued partners. There are no changes or impact on the Bobcat, Geith or Doosan Portable Power businesses.”