OMV Crushers looks to Terex Finlay for boost in output
- 31 July 2012
- Company & Industry News
Pilot Crushtec's shift in focus to a regionalised marketing strategy is paying dividends. The allocation of dedicated sales engineers to specific regions is not only cementing relationships with new and existing customers, but vastly improving the flow of communication on its products, their features, benefits and availability.
This is particularly evident in the Northern Cape and North West provinces, where a number of significant players in the crushing and screening industry have become first-time buyers.
An excellent example of this growing trend is Oranje Mynbou & Vervoer, otherwise known as OMV Crushers, which recently bought its first Terex Finlay product, a C-1540 PRS mobile cone crusher.
"OMV Crushers has been a major supplier of secondary raw materials to the region's cement and construction industry for more than 60 years," says Pilot Crushtec director sales Graham Kleinhans.
"During one of his regular service calls, sales engineer Paul Otte learned that the company urgently needed another crusher to produce additional G2 road stone for a new contract. The Terex Finlay is ideal for this type of application and we invited OMV Crushers up to Johannesburg to inspect one of the machines we keep in stock," says Kleinhans.
This provided an ideal opportunity to introduce the customer to several special features of the Terex Finlay, and the customer was particularly impressed by its pre-screen, hydrostatic drive system and double deck screen box. The pre-screen reduces wear by screening out material already to size prior to crushing. The hydrostatic drive has an electronic speed control system and the double deck screen provides two products with the oversize recirculating back to the crusher. Many optional extras are often provided as standard on Terex Finlay machines.
It took just 72 hours from confirmation of the order for the unit to arrive in Kimberly and it was up and running a short time later. Pilot Crushtec holds substantial stock of machines and parts to ensure the company meets its commitment to timeous delivery and off-the-shelf availability of fast moving items.
OMV's initial impressions of the Terex Finlay C-1540 PRS mobile cone crusher are favourable and managing director Laurens Goudriaan is quietly satisfied with its performance to date.
"It is performing nicely, certainly up to our expectations, and has helped us double our output of material to 1,000 tonnes per hour. This is a long term contract and the machine has plenty of work lined up over the next few months."
Goudriaan also comments that the installation and commissioning of the Terex Finlay was conducted in a thoroughly professional manner and that Pilot Crushtec always offers a speedy response to any requests for assistance.
Kleinhans insists that Pilot Crushtec's business has always been founded upon relationships and that regionalised marketing is taking this policy to an altogether higher level.
"We are rapidly approaching a situation where Pilot Crushtec has at least one dedicated sales engineer in each province; someone who is close to his customers, is able to understand and react to their needs," he concludes.