Case Rodeo Ropes In Visitors At Hillhead Show

With more than 17,000 visitors attending the Hillhead quarry show in Derbyshire, a 10% rise on the previous exhibition in 2010, the UK round of this year's Case Rodeo operator competition was one of the major attractions at the exhibition. Over 70 operators and customers registered for the competition, putting the latest Tier 4 Interim powered Case 590 backhoe loader through its paces, to complete a series of controlled tasks against the clock.

Emissions Compliant Machinery
Many customers headed straight to the Case stand at the heart of the showground to see the latest machinery for the quarry and aggregates extraction business. The Case 1021F wheeled loader proved particularly popular, with customers keen to see how the SCR engine and AdBlue system provide improved performance with lower emissions and fuel savings of up to 15%.

Case dealers at the show reported strong interest, with demonstrations for this new loader and the other models in the F Series line-up, taking numerous bookings for on-site demonstrations. The combination of power, low fuel consumption, high speed and increased productivity, along with easy maintenance and a comfortable operator environment ticked many of the boxes for visitors to the show.

Excavators In Demand
The latest C Series Case excavators also proved popular. Both a CX250C and a CX370C were on display, demonstrating Tier 4 Interim compliant power and highly efficient intelligent hydraulic control systems, that provide improved performance and reduced fuel use. Case dealer Warwick Ward concluded the largest deal of the show, selling the Case CX370C crawler excavator from the stand, to customer PC Excavations.

"This year's Hillhead show was a real success for Case," says Phil Marshall, Business manager Case Construction Equipment. "We were able to welcome more customers, both old and new to our stand throughout the show, and had plenty of updated machinery and new technology to meet their requirements. In particular our leadership in Tier 4 Interim emissions technology was a major talking point with customers, as we were able to demonstrate how Case equipment is both more productive and increasingly environmentally-friendly.

"As always, the Case Rodeo was a major attraction too, drawing visitors to the stand. We had a queue of operators throughout the three days keen to try their hand on the machine" he adds.

The Rodeo event was won this year by Karl Owen, from Lancashire firm KSO Groundworks, with runners-up Peter Bell of Peter Bell HGV & Plant, Jimmy Binks from J Binks & Sons and Richard Christian from Stephen Christian & Sons.