Case Livery Takes Flight
- 25 January 2012
- Company & Industry News
In 2012, Case celebrates its 170th anniversary. Many years have passed since its foundation in 1842 by Jerome Increase Case (
To celebrate this important anniversary, Case has introduced a new livery
The word “CASE” appears now larger, bolder, clean and exciting. The model numbering is also redone producing an integrated and modern look. Finally, the new generation of the Case eagle, symbol of the brand, is now present in the decal. The new eagle is fully alive, with wings spread open as if in flight to reflect the global reach of Case around the world and its determination to remain dominant in the
The new eagle has already made its appearance at a number of international tradeshows, during 2011 including ConExpo, and Bauma, with excellent customer acceptance and excitement.
Intermat, which is the next major international trade show on the calendar, will be held in Paris from the 16 — 21st April 2012, and visitors to the Case stand will be able to see the launch of an impressive range of brand new models, all incorporating the new livery.
Case Construction Equipment
Unit 4 Hayfield Lane Business Park
DN9 3XA UK
T: 00800-2273-7373/01302 802 800