Case Livery Takes Flight

In 2012, Case celebrates its 170th anniversary. Many years have passed since its foundation in 1842 by Jerome Increase Case (Racine, Wisconsin), but the enthusiasm of its team has remained unchanged, and the brand has established a great heritage of leadership, innovation and reliability, globally. A heritage Jerome Increase Case, recently named to the Construction Equipment Hall of Fame, would have been proud of.

To celebrate this important anniversary, Case has introduced a new livery to all of its products.

The word “CASE” appears now larger, bolder, clean and exciting. The model numbering is also redone producing an integrated and modern look. Finally, the new generation of the Case eagle, symbol of the brand, is now present in the decal. The new eagle is fully alive, with wings spread open as if in flight to reflect the global reach of Case around the world and its determination to remain dominant in the construction equipment industry. 

The new eagle has already made its appearance at a number of international tradeshows, during 2011 including ConExpo, and Bauma, with excellent customer acceptance and excitement.

Intermat, which is the next major international trade show on the calendar, will be held in Paris from the 16 — 21st April 2012, and visitors to the Case stand will be able to see the launch of an impressive range of brand new models, all incorporating the new livery. 

Case Construction Equipment
Unit 4 Hayfield Lane Business Park
Auckley
Doncaster
South Yorkshire
DN9 3XA UK

T: 00800-2273-7373/01302 802 800