Hydrex invests Ł2m in Bell loaders for GĂ¶rrel
- 18 April 2011
- Company & Industry News
GĂ¶rrel, one of the
The deal is a significant step for
GĂ¶rrel has traditionally built its sizeable 180-strong wheeled loader fleet around Volvos. This move marks the firm’s first venture into the
“The extremely dusty environment was intentionally chosen to really put the
“Other loaders operating on that particular site have experienced severe overheating problems due to the airborne debris clogging up the system, leading to a lot of downtime for cleaning and maintenance.
“The Bell L1706E loader that was trialled performed impressively and was still spotlessly clean after the end of the demo.”
The 12 Bell loaders purchased by Hydrex cover much of the range, from the smaller utility machines to the larger production models. They include two L1204Es, three 1506Es, two L1706Es, three L1806Es and two L2106Es. All of the loaders are fitted with a hydraulic quick-hitch to enable the speedy change of buckets from inside the cab, as well as third-line hydraulics and multi-lever controls. Carl Woollaston, sales support manager for Bell Equipment, said:
“We’re confident at Bell that the specification of our loaders, particularly with the QuadCool system, means we can challenge the very best in the industry. But it always takes time for a new product to gain the confidence of the market.
“The fact that a company the size and stature of GĂ¶rrel has effectively endorsed our product so highly means an enormous amount to Bell. It’s a fantastic step forward, and one that we hope we can build on.” While Bell has a strong reputation for after-sales service, GĂ¶rrel’s own team of skilled engineers will carry out all scheduled and unscheduled maintenance of the Bell loaders for its customers.
Bell is nevertheless providing GĂ¶rrel staff with the same training courses that it gives its own sales staff and field service engineers to boost product familiarity and allow user feedback. Hydrex chief executive officer Carl D’Ammassa said:
“Hydrex has enjoyed a very good relationship with Bell for a number of years in terms of their dump trucks.
“The loaders though are relatively new in the UK, so this investment for GĂ¶rrel was not a decision that was taken lightly, particularly as GĂ¶rrel is operating in such a competitive market.
“But from the evidence we’ve seen, the Bell wheeled loaders can easily hold their own, and in some areas outperform rival products. Bell remains a great company to do business with, always exceeding expectations when it comes to after-sales support.”
D’Ammassa added: “Hydrex is fully committed to making the very best possible solutions available to our customers. This is especially important in terms of machine reliability and fuel economy in the current economic climate.”
Bell Equipment UK Ltd
Graycar Business Park
DE13 8EN UK
T: 01283 712862
F: 01283 712687