Pacepacker appoints Spiroflow Systems Inc to aid export growth
- 14 February 2011
- Company & Industry News
Pacepacker Services has appointed Spiroflow Systems Inc as their sole agent in the US and Latin America to exclusively promote, represent and support their range of UK manufactured bagging, pick and place and robot palletising systems.
This recent appointment is part of the company's strategic growth plan. "Our objective is to increase exports as a percentage of our overall turnover year on year. Currently exports are running at 25% of our annual business and we aim to increase this to 36% over a three year period with the appointment of Spiroflow Systems Inc," comments Pacepacker Services Managing Director, Dennis Allison. "The two companies complement each other perfectly, not only because we both manufacture equipment for the bulk handling industry; Spiroflow manufactures processing equipment and Pacepacker manufactures end-of-line systems, which gives us the potential to provide turnkey systems, but most importantly with Spiroflow's UK roots I believe the two management teams are likeminded and have the same values."
Utilising Spiroflow System's extensive network of sales reps and their manufacturing facility in North Carolina, Pacepacker will be able to reach the four corners of the US in sales, service and support of their equipment. "It was clear to us when speaking to prospective US customers that local support and service is preferred; I'd go as far as to say that without such it is virtually impossible to penetrate the US market. When working with any agent, it is important that they have skilled technical staff on hand to install, commission and support new equipment locally, which Spiroflow can easily fulfil via their established US manufacturing facility which has been in operation since 1991."
It was Spiroflow System's US President, Michel Podevyn, and UK Marketing & Sales Director, Catherine Podevyn, who approached Pacepacker to discuss representation at the recent Total Show earlier this year: "We know the quality of the Pacepacker range through our dealings with them in the UK. Given the markets we serve in the Americas, it perfectly compliments what we already do over there and will allow our enhanced 'systems group' to engineer , design and supply complete systems from raw material intake into the plant through storage, conveying, processing, screening, to final packing and palletising," commented Michel.
Not only will this collaboration increase export sales of existing Pacepacker equipment, but Dennis also sees this as an opportunity to explore new markets: "We are currently developing a range of pick and place equipment which would be ideal for a variety of industries, and we are confident that our collaboration with Spiroflow Systems will enable us to explore new market sectors."
A formal announcement of the agreement was made at the PPMI Show, 31 October — 3 November in Chicago 2010, where Pacepacker co-exhibited on the Spiroflow stand 4661.
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