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Latest World News
Caterpillar® launches CAT TV – first of it’s kind in the construction industry
- 9th February 2009
- Materials Handling
Caterpillar has launched a new interactive website, CAT TV at http://www.mycattv.com/, introducing a previously unseen level of engagement with the public in the Caterpillar world. Visitors to the site will experience web-based video communication that allows everyone from large mining companies to schoolchildren to see the strengths of Caterpillar products and services in a visual, interactive way.
"We now have a tool that enables us to communicate - in a way that cannot be achieved through static websites or print - what Caterpillar is and how our products contribute to the progress of the world. We can show the latest technologies of our equipment in action, give tips on how to use our products in a safe and efficient manner and demonstrate the services our dealers can offer", says Annette Rinck, Caterpillar's Marketing Manager in Geneva, Switzerland.
New videos are added to the six channels of CAT TV regularly, and a "video-of-the-week" is selected by Caterpillar. All videos can be embedded into other websites and used, for example, for training purposes. To ensure maximum interactivity, visitors to the site can also share their own Caterpillar videos and, at a later stage, post and read comments on all videos.
Tomorrow's world is under construction. Watch it progress on http://www.mycattv.com/
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